March 12, 2026e-Paper

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Netflix to pay as much as $600 million for AI filmmaking firm InterPositive

Netflix is making a bold move by snagging InterPositive, the AI filmmaking company founded by Ben Affleck, in a deal that could hit $600 million

Updated - March 12, 2026 01:42 pm IST

Reuters

Streaming giant Netflix will pay as much ​as $600 million for Ben ‌Affleck's artificial intelligence filmmaking company ​InterPositive, Bloomberg News reported ⁠on Wednesday (March 12), citing people familiar with the matter.

Netflix faces consumer class action over $72 billion Warner Bros deal

The ‌actual price, paid in cash, was less, ‌the report said. InterPositive's ‌owners ⁠are set to earn ⁠even more if it meets certain performance targets.

The deal, announced ​last week, ‌signals Hollywood is warming up to the idea of using AI to create ‌content. Netflix did not ​disclose financial terms of the deal at ⁠the time.

Netflix did not immediately respond to ‌a Reuters request for comment.

InterPositive is Netflix's first acquisition since walking away from the bidding war for Warner Bros Discovery after ‌Paramount Skydance's offer was deemed ​superior.

ALSO READ: What Netflix’s Warner Bros Discovery deal means for viewers

Oscar-winning actor and director Affleck founded InterPositive ⁠in 2022, using AI to ⁠maintain cinematic logic and fix production issues ‌like lighting errors or missing shots.

Published - March 12, 2026 12:48 pm IST

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